URBAN AUTOMOTIVE COLLABORATION
Urban Automotive’s philosophy is aimed at providing a discrete and timely alternative to personalizing a Land Rover or Range Rover. Founded in 2013, Urban Automotive’s original focus was on the Defender, revising the classic, purpose-built design for more urban driving and performance, eventually leading to an LS3-swapped Ultimate Edition.
In 2015 Urban Automotive expanded, enveloping more of the Rover models in their range of customization and focusing on some of the newer models in the brand's lineup, such as the Range Rover Sport, Evoque and Vogue. Hand-laid carbon fiber aero components create an elegant but aggressive new style to the new range of Rovers, accented by individualized interiors and, of course, wheels.